What We Have Noticed: CEP, GU, Zoot …

We stumbled upon the CEP Clone recovery system, GU Brew Electrolyte tablets, the Zoot Ultra Ovwa racing shoe and the Marathon Man t-shirt from Endurance Conspiracy. But you'll have to wait a bit to get them.

CEP Clone

What: The CEP Clone is a custom recovery garment that takes 41 detailed measurements into consideration for a true custom fit. Available also in thigh highs, these CEP garments are not meant for racing or working out, they are truly designed for recovery. It is also suggested that you don't wear them like this in public.
Available: March 2011
Sizes: completely custom
MSRP: $290 (for 2) $240 for 2 thigh highs
Website: cepcompression.com

GU Brew Electrolyte tablets

What: Starting in March GU will offer the new GU Brew Electrolyte tablets in a variety of flavors with 320mg of sodium, 55mg of potassium and 10 calories per tablet. This editor though has not yet sampled the new product, so no opinion on the taste.
Flavors: Orange, Lemon Lime and Peach Tea
Available: March 1, 2011
Size: 4.6g tablets
MSRP: $6.50 (12 tablets)
Website: guenergy.com

Zoot Ultra Ovwa

What: According to Zoot FootWear Director Dave Jewell, Ovwa is a play on the French word for goodbye. Au revoir – get it? So when you wear the new Zoot Ulra Ovwa racing shoes, it seems you can say goodbye to slower times and your competitors.
Sizes: M 8-12,13,14 W 6-11
Available: March 1, 2011
MSRP: n/a
Website: zootsports.com

Marathon Man t-shirt

What: The folks at Endurance Conspiracy have been hard at work and the Marathon Man t-shirt is one of several cool new designs. It is of course an organic t-shirt and you can be assured that you will get a few compliments and envious looks. Not yet available, but you can vote on some of the designs.
Available: April 2011
MSRP: $30
Website: enduranceconspiracy.com