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What We Have Noticed: Cervelo …

We stumbled upon the new Cervelo S5 aero road bike, the Zerod Vanguard wetsuit, the Leg Lube shaving gel, the Headsweats visibility hat, the Butterfinger Buzz bar and funky cufflinks from Gotham Smith.

Cervelo S5

What: Today Cervelo launched the new S5 aero road bike with great fanfare and just in time for the 2011 Tour de France. Pictures had been already leaking out and rumors were a plenty, but now it is apparently official. The S5 is touted to offer its rider 9.2 watts of power savings (36.8 seconds in a 40k) when compared to the S3. And no, that does not equate to having to train less.
Available: Starting July 1, 2011
Weight: 990g (frame and fork and all metal parts)
MSRP: Starting at $3,800 with SRAM Rival
Website: cervelo.com

Zerod Vanguard

What: Zerod is well known in ITU circles for their race suits and many of the top Pros have been sporting them including Olympic Champion Jan Frodeno and American Jarod Shoemaker. Now Zerod has jumped into the wetsuit fray with the launch of 2 wetsuits for 2011 and a 3rd one slated for 2012. The Vanguard is currently the top model.
MSRP: $575 (Vanguard)
Website: zerod.com

Leg Lube Performance Shave Gel

What: The Leg Lube Performance Shave Gel is a new product that allows you shave in and out of the shower and many among us surely need more help in the leg shaving arena. Leg Lube is for men and women and was developed by a passionate cyclist in Boulder, CO with a background in beauty products.
Sizes: 100ml (3.4oz)
MSRP: $8.95
Website: leglube.com

Headsweats Dry Visibility

What: When you are running you want to be noticed from a good distance and especially at dusk or the early morning. The Heatsweats Dry Visibility hat has a reflective strip across crown and bill and if you opt for the neon yellow version you will be hard to miss indeed. Plus it'll keep the seat out of your eyes.
Colors: Yellow, white, black
MSRP: $24
Website: headsweats.com

Butterfinger Buzz

What: Butterfinger recently launched the new Buzz bar with extra caffeine and if you eat the whole 1.85oz king size version you'll get 80mg of caffeine roughly the amount you get from an 8oz Red Bull. Do you really need more caffeine though?
MSRP: $n/a
Website: butterfinger.com

Gotham Smith cufflinks

What: The Gotham Smith cycling cufflinks are quite nifty and are perfect for the person who has to wear a suit every day. These cufflinks add a bit of variety and humor to your daily wardrobe but shouldn't been worn all the time. Too much of a good thing is still too much. Plus when you only wear a suit here and there, use something more traditional, because you are casual (or on your bike) the rest of your life.
MSRP: $29.50 each
Website: gothamsmith.com