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Articles by Dan Empfield

Aero is Everything

Specialized, the master at selling its products inside a story and a process, beats on its competitors with its wind tunnel narrative. This launch of its new Venge and associated P&A is a case study.

Plasma 5 One Year In

It might be the World’s best poorly-selling bike. The Plasma 5 is a triumph of product, and a failure of process. Can Scott rev up its terrific Plasma?

Polar 450

Last week Polar revealed the little brother to their V650 cycling computer, the M450. $169.

Cannondale Slice

Who should buy this Slice? We cut a Slice of history out of Cannondale’s long tenure as a tri bike maker, en route to answering that question

Sara Gross Questions Empfield

The shoe is on the other foot. Pro triathete and TriEqual President Sara Gross interviews Slowtwitch Publisher Dan Empfield on whether he, and the site he runs, is gender-tolerant or not.

The Wild Pickle Chew!

Nutritional companies fall over each other making products that all perform a similar function. Meanwhile, there is a necessary function for which there is not yet any product.

Racer videos his own crash

Last week our publisher wrote about his first XTERRA in Laguna Beach. Turns out it was a memorable experience for another racer, who video’d his own crash and airlift experience