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Articles by Dan Empfield

The Specialized Wind Tunnel

This company built its own wind tunnel. Pretty cool. But it didn’t just build a tool to help in product design. It’s what the tunnel means. It’s another process play, like BG.

Newton Running sued for unpaid bills

Boulder-based creative agency Moxie Sozo filed suit against Newton Running for unpaid invoices. According to a source at the agency the total owed is in the neighborhood of $300,000.

The Case of the Laid Back Lady

Last week I invited expert bike fitters to solve a theoretical conundrum facing many fitters and certain of their customers. I thought Slowtwitchers might like to see how some of the cleverer fitters operate.

Swim changes for NA Ironmans

WTC announced new swim start and timing changes for several North American Ironmans as part of an initiative to make swims safer and less stressful for race contestants.

70.3 Worlds Internationalizes

Ironman 70.3 World Championships will now rotate its venue worldwide and annually starting in 2014. This mainstreams the race, bringing it into conformity with most major sports championships.

Insurance for your bicycle?

Does your bicycle really need an insurance policy all its own? Isn’t everything already covered either by your medical or homeowners plan? Yes and no. While not for everyone, the policy is attractive for many.

ASICS Gel Lyte 33 (2013)

The second edition is, on my feet, more comfortable than its original version. If you want a lightweight shoe, but you don’t want ultra low-drop, this shoe could be the one.

Triathlon’s Ecosystem

In this coda to our series on the retail landscape, may I throw a net over what I think is a finite ecosystem, regardless of whether all its inhabitants recognize it?

Pedaler’s Fork

If cycling, health, good food, good coffee, and a sense of style sounds appealing, you’ll hit the mother lode at Pedaler’s Fork. It’s a farm-to-table restaurant, a coffee roaster, and a Moots concept store.

My Response? Lace up

My conclusions are not offered as a guide, rather that sometimes it’s comforting to know others are thinking as you do; and sometimes (not always!) a thought shared is a thought worth hearing.

SRAM Goes Big for 2013

SRAM called in an assist from its daughter brands; Zipp and Avid went all in to leverage the brain trust toward more cogs, disk brakes, hydraulics, and solutions for dirt, road, and everything in between.