Placing Yourself in the Shoes of Your Customer
Affordable Tire is a business that sits on a side street on a small-to-mid-sized American town. And just creams it. Metaphors abound.
by Dan Empfield, March 21, 2017Affordable Tire is a business that sits on a side street on a small-to-mid-sized American town. And just creams it. Metaphors abound.
by Dan Empfield, March 21, 2017A snapshot look at how endurance sports changed my life for the better.
I don’t want our industry to waterboard its customers. I read a blog post from a company that feels the same way I do. Posts like this are too rare.
The police were called to a pool in Germany because a swimmer swam freestyle outside of a designated freestyle lane. Because of “dangerous waves” triathletes and swimmers in Germany often can’t use all lanes of these pools.
A look at the autobiography of a champion triathlete and coach who rose from deep insecurity and doubt to realize her dreams in sport and life.
Do you mind of I take a complete flyer here? Raw speculation? Ironman buys the world’s premier run event brand.
Why do we act as if our race and race services product is immune from market pressures exerted on the rest of the world?
I refuse, as a point of principle, to enter any race with a previously undisclosed registration fee. You should too.
I lived through triathlon’s doldrums in the 1990s. We didn’t wait around for demographics to swing in our favor. We humped. We worked. And it paid off.
Will Ryf recover from her overloaded midsummer Ironman schedule? Will Rinny stay healthy until race day? Will their anticipated duel live up to expectations?
Jan Frodeno and Sebastian Kienle will finish 1-2 but everything else is up in the air with many worthy contenders who could upset the applecart.
Many constituencies are coming out against the proposed USAT Bylaw changes
USA Triathlon annual members ballots in front of them. Here are some things to consider before you vote.