The sponsorship tactics for the Musselman Tri could have been lifted straight from Kids as Customers, in which James McNeal classifies juvenile nagging tactics into seven major categories.
by Dan Empfield, November 24, 2009
I wage battle with one of our committee members to see who can email the other fastest when we get a new entry. He’s ahead, and we are both pathetic.
The website is purring. I’ve got a Bike Coordinator, Run Coordinator, Safety Coordinator, and probably a Coordinator Coordinator working away at raceday strategies.
Getting sponsors. Yes, the task every race director looks forward to. If, that is, your favorite word to hear is, “No.” This assumes you actually get any word at all in response to your supplications.
I have made small in-roads toward learning what it means to serve others, but have not done as much as I should. The Musselman Triathlon is a chance to give something back. But to whom, and how?
We’ve reached an important milestone here at Musselman Headquarters. Our liability waivers are drawn up. Oh yes, and registration is now open.
In 1997 I entered my first triathlon in Lititz, Pennsylvania. This is the same triathlon that lost its support from the local fire department in 2002 due to an unfortunate association with Harry Potter and alleged witchcraft.
Race directors, and prospective RDs, we’re starting a series on the sorts of things you’ll face producing multisport events. This is a very well written diary authored by an ambitious, successful promoter.
Our series on how to put on a successful race continues with race registration, both pre-race and the requirements for registration at the race venue.
Our series on race directing continues with a nod to the budget. What will your race cost? Here is a list of things you’ll not want to forget.
Race directors: getting media to cover your race is not as hard as you think. But, it takes forethought. And, you have to decide what that media means to you; how it can help you. It’s all explained here.
I know what you’re thinking: “This has to be the hardest task facing a race promoter.” Yes, you’re right. But it doesn’t have to be. Just invest in a little creative thinking, and you’ll find that getting lucrative sponsors is not that hard.
Our series on Race Director aids continues with an installment on how to fill your race with participants.
